Inspiring Enchantment & Illumination with Tarot & Intuitive Guidance

Hail Aphrodite! And So Long, St. Valentine

This is an encore post from past years with a few pertinent updates. In the name of blessed Aphrodite, let us reclaim this day of love in the true spirit of celebration, honoring the divine gift of all love. All pleasure. Consensual unions only, of every kind. Warmest merriments and blessings to you! ~ Beth

Venus Verticordia by Dante Gabriel Rossetti

O, Aphrodite! Heavenly, illustrious, laughter-loving queen, sea-born, night-loving, of awful mien; crafty, from whom Ananke first came; producing, nightly, all-connecting dame. ‘Tis thine the world with harmony to join, for all things spring from thee, O power divine.
Orphic Hymn 55 to Aphrodite, composed sometime between the 3rd Century B.C.E. to 2nd C.E.

Felicitations and good wishes to all, on this most ancient day of Love!

Yes, I know. The patriarchy calls it Valentine’s Day. But you see, for many years, I’ve been campaigning to reconsider whether we really want to align this day with a bunch of obscure martyred Christian priests named St. Valentine.

Not to mention the very unpleasant exploitation and environmental destruction that hides in the shadows of the chocolate, jewelry, and commercial flower industries.

So instead of a day that is steeped in our culture’s fascination with death, consumerism, conflicted sexuality, and tragic love, I prefer to celebrate the gifts of powerful Aphrodite, whose focus is on the life-affirming joy, sanctity, and pleasure of the erotic.

Thus, my mission goes on!

Pre-Christian Origins

The Parentalia, an eight-day Roman festival honoring dead ancestors, was celebrated at this time. All temples were closed, no marriages took place, and government officials did not show their rank. People visited the graves of their parents and other relatives, bringing offerings of milk, wine, honey, oil, and spring water.

Sunset tonight is the time that would have begun the portion of the Parentalia called the Lupercal. This is a day of fertility dedicated to Juno-Lupa, the Goddess Juno in the guise of Mother She-wolf. Of course, Juno is also considered the Roman version of Hera, Goddess of wise counsel, love, and marriage.

Women’s pleas for children were granted by Her, which is how She may be linked to the origins of Valentine’s Day. The custom of sending love notes may have originated from the practice of casting lots to draw the names of partners during these celebrations.

(Later the Church tried to abolish this practice, suggesting that the names of saints be substituted, but as the beloved, late Waverly Fitzgerald once noted, unsurprisingly, it was not a hit).

Celtic Parallels

Coincidentally (or perhaps not), according to some interpretations of the Celtic calendar, today is also the holy day when Arianrhod was ordered to step over the magical truth-discerning wand of Her uncle, Math, to prove Her virginity. Arianrhod

Some Neo-Pagans also celebrate this day as the wedding between Danu, Mother of the Land and Cernnunos, God of Nature and the cycles of Life.

But because this day was such an important festival time for honoring the Greek Goddess of Love, for many years I have called for us to reclaim this holiday in the name of Aphrodite.

History of the Love Goddess

There are many incarnations of this great Olympian Goddess of pleasure, joy, beauty, love, and procreation. Her power transcends culture and time. She is known as “Aphrodite Marina,” “Maiden of the Sea,” “Aphrodite Urania,” and simply the “Goddess of Love.” Her Roman identity is Venus.

Although one of the most widely recognized of the Greek Goddesses, She probably did not originate in Greece, but was originally an aspect of the Mother Goddess that came from the sea traders of the eastern Mediterranean. Some scholars believe that Aphrodite is a version of the older Goddess, Astarte.

Of course, Aphrodite is well known for Her love affairs, which were numerous and rather spectacular, and resulted in many offspring, including Her son, Eros. Her most notable lovers were the Gods Ares, Dionysius, Hermes, Poseidon, and the mortal, Adonis.

However, She was not generally thought of as a Mother Goddess by the Greeks. Instead, She was a very important representative of the Maiden aspect of the Triple Goddess.

Remember, though, that the Maiden is not usually an untouched virgin, and Venus Aphrodite is an obvious example. Instead, this term refers to the fact that She is free of ties to marriage or relationship, and is not dependent on a lover or husband for Her power, identity, or security.Aphrodite of Pompeii

The Golden One

Although Aphrodite is beautiful, and beloved by all the Gods and Goddesses of Olympus (no small feat in itself!), She is no wimp. She is very serious about honoring the gifts of love and sexuality, and can be harsh against those who thwart the natural flow in all living beings.

To punish Glaucus for refusing to let his mares breed, She caused the mares to throw him from his chariot during a race, after which they ate him. Moral of the story: do not trifle with Aphrodite!

Venus and Cupid detail by Lorenzo Lotto (circa 1520)Often known as “The Golden One,” She is worshiped with gifts and ornaments of gold, which, like Her eternal youth and beauty, never tarnish. Doves, snow geese, and lovebirds are also often associated with Her because of their gentle natures. She is a Goddess of flowers, as well.

The echoes of this day for honoring love and the choosing of partners have remained in folk customs and celebrations for thousands of years now, such as those in the Middle Ages, when people believed that birds chose their mates on this day.

In honor of the marriage of the birds, and for the favor of Aphrodite, you might wish to set out special treats for the birds on this day. Or join the annual, international Great Backyard Bird Count coming in a few days.

Of course, any other ways you may wish to celebrate this day are only limited to your imagination!

Thou Art Love

Today especially, rejecting the grim subtexts of the Valentine martyrs, and instead, embracing the messages of mighty Aphrodite, I once again ask you join me in the One Billion Rising revolution.

Like most women, I have endured the bigotry, profanity, and even violence heaped on us, just because we are female. In fact, one in every three girls and women on this planet — one billion women and girls — are beaten, exploited, tortured, or raped every year.

Since my previous observances here on my website, we have had many powerful breakthroughs. I give thanks to great Aphrodite that our prayers, courage, and cries for help about the systemic abuse, assault, and shaming of girls, women, and gender-fluid people are finally being heard.

But since #MeToo first broke in October, 2017, the short public attention span has seemingly moved on.

The intrinsic abuse of women and girls of color, girl athletes, women employees, female actors, and countless others at the hands of powerful sexual predators in positions of power has not gone away.

Rising Up

But this holiday is an opportunity to rally on behalf of real change. Educate yourself as to who actually supports the causes that matter for us. Spread the word to your sisters and join together in unity.

And together, with the 2021 program from One Billion Rising, let us Raise the Vibration:

The Covid-19 pandemic has rapidly blown open the destructive veins of neo-liberalism, capitalism, racism, fascism and patriarchy, revealing violent and broken systems that have been forced upon us for far too long.

With each day, we see that the majority of people who are dying are those who have been historically exploited, oppressed, marginalized and discriminated against because of race, gender, class, caste…

Across the planet, the majority of front line workers, health care workers, home care workers, domestic workers, and farmworkers are women. Like the Earth, they are the least valued and protected.

We must RISE to value, protect and uplift those who are doing essential work. We must RISE for the Earth, which is the most essential to all life…

Our new President has promised, “an aggressive and comprehensive plan to further women’s economic and physical security and ensure that women can fully exercise their civil rights.ill set the tone in America.”

The evil (Yes. There. I said it) former occupant of the White House had a long and poisonous history of misogyny and racism. He is no longer in power.

But as the impeachment procedures show, his supporters still are, and gleefully so.

So it is time to expedite a career change for the creeps who are gutting medical coverage, shredding public school money in favor of elite, private enclaves, and who don’t have a clue about women’s bodies and women’s choice.

In the name of Aphrodite, this year I again declare:

Women’s bodies are holy. Our bodies belong only to us. We are not commodities. Our sexuality is a divine gift and we share it only when and with whom we please.

We are sacred and the entrenched culture of tolerance for violence, misogyny, intimidation, and exploitation must change.

I suggest that we fight back by obeying Aphrodite’s directive that we recognize as good and blessed the erotic forces within ourselves and all of life. That we honor our bodies and claim our power to determine how our bodies are treated.

And then resist and wage a war of love in every way that we can.

And every day, especially on this celebratory day, strut your stuff, whatever your gender(s) may be, and be glad of your sacred sexuality! Enjoy this day of beautiful liberation and celebration.

Live as if the Love in you matters.

All acts of love and pleasure are Her rituals.

Blessings this Aphrodite’s Day.

Aphrodite and Her White Goose



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  • February 14, 2021, 9:24 am nofixedstars

    great post—there is much work to do before all are safe and free to love as they choose, much work to make a world in which girls and women are truly safe and free. what more fitting occasion to remember this than a day devoted to celebrating love in all its forms?

    and yes, no contest for me: aphrodite any day over manufactured myths of imprisoned saints…

  • February 14, 2021, 2:03 pm Lin Schaye

    Loved your post today an d shared it with others who appreciated it as well.

  • February 15, 2021, 7:38 pm Beth

    Thanks, you two. ❤️